Campaign Trainings 

Trainings for candidates, prospective candidates, and campaign staff and volunteers.

Campaign 101

Campaign 101 training is a 6-hour workshop, covering the “nuts and bolts” of campaign planning, articulating your qualifications and expertise, and identifying and achieving your personal political ambition. These ambitions may range from supporting candidates to seeking appointment to local boards/commissions to running for office yourself. The program demystifies the campaign trail, and provides worksheets and handouts to facilitate individual leadership road-mapping. Participants leave with an identified political ambition, messaging around personal qualifications and expertise, and a personal campaign plan framework.

Debate Boot Camp

Our unique day-long Debate Boot Camp is a public speaking confidence-builder wrapped in storytelling and improv. This intense, highly interactive, customized workshop prepares candidates and spokespeople for public appearances, and shapes their messaging for successful voter/stakeholder engagement. In a tough-yet-safe space, participants enhance their ability to speak persuasively – with passion and purpose – and expand their capacity to defend positions and spontaneously respond to “outta left field” questions. Participants are required to prepare a 3-minute stump speech prior to the training, which will be further developed throughout the workshop. Debate Boot Camp is ideal for anyone running for office, speaking on behalf of a candidate or campaign, or simply seeking to feel more comfortable in a public speaking role.  

Campaign component sessions

SMG Strategies offers individual 3-hour seminars that dive deeper into the key components of a successful campaign. These stand-alone sessions include: 

  • Fundraising and donor engagement 
  • Field and voter file management
  • Messaging and storytelling
  • Earned media and digital media
  • Defining your expertise
  • Understanding your district 

Individual sessions may be combined – among those listed here or with additional topics – and tailored to best meet the needs of participants or host organization.  

Candidate College

Candidate College combines the best of SMG Strategies’ component sessions into a comprehensive 1.5-day intensive. Where our Campaign 101 workshop is an introductory “nuts and bolts” training, this Candidate College is the advanced “graduate” model – designed for participants who are ready to campaign in the current or next election cycle. Throughout the intensive, participants actively build their own campaign plan, and leave with the framework and information necessary to finalize their plans and successfully launch their campaigns.